Helping people, changing lives.
Riteonthebeach sets up recycling ecosystems in coastal communities which lack disposal infrastructure and have high rates of pollution and poverty. We set up collection locations and employ citizens of those regions to manage these ecosystems. We create a social enterprise where the profits are used to provide scholarships for primary school education.
Riteonthebeach is working to stop ocean plastic, increase literacy and empower communities through employment. By enabling the exchange of waste plastic for education scholarships, Riteonthebeach reveals the true value of the material, turning tangible plastic into intangible education, encouraging communities to recover the ocean plastic from the beach.
This empowers recycling ecosystems in the communities we operate in, developing ecological awareness, creating jobs, supporting grassroots education, driving responsible economic development in underprivileged communities, and cleaning up our beaches.
Ocean plastic originates in the city and arrives through the waterways, due to inadequate efforts to collect used plastic for recycling, inadequate recycling infrastructure, wrong valuation, and government policies which do not bolster a circular economy. Riteonthebeach aims to support city-based organizations to rid our shoreline of ocean plastic while supporting education and creating jobs, by focusing on the western peninsula of Lagos state Nigeria which at present is accessible only by boat.
By paying a Social Plastic® premium rate for plastic waste, we are ensuring that a consistent, liveable income is earned by its collectors. By creating a social enterprise around this conundrum we are able to strengthen communities to take action and develop a sense of awareness ownership and responsibility for the environment the goal for Riteonthebeach is to support responsible organizations in helping local communities win!
Plastic collected by Riteonthebeach is recycled by our recycling partners who certify our collection, this enables us to provide offset plans to organizations who want to create a more sustainable, eco-friendly, and socially responsible supply chain for their products.
“The value of Social Plastic® goes beyond the commodity price of plastic: a ladder of opportunity is created for the world’s impoverished and our oceans are protected from pollution” plastic bank.
Popbeachclub the parent company of Riteonthebeach hopes to use its years of hands-on experience and knowledge of local communities to create an impact in the lives of a generation through ocean plastic. In doing this it is our hope to help rid the planet of the blight and burden of plastic proliferation.
